Top 5 Trending Smartphone Brands In Nigeria 2022

Image: PNGEgg

Year in and year out, many players enter the smartphone industry. Today there are so many different brands churning out millions of smartphones daily. When shopping for smartphones, it’s important to note the brand you are buying. Your brand choice should depend on price, functionality, durability, sophistication, warranty, and most importantly, availability of replaceable parts and after-sales service.

The issue of the availability of spare parts was why this post exists. As important as a brand is, you must be sure the brand exists in your country. If the brand does not exist where you are, you would end up investing a huge amount on the phone but would not be able to replace damaged parts.

On the other hand, it would be easy to get replacement parts if the brand is available. We shall be reviewing some of the hottest smartphone brands in Nigeria that you can buy without the recourse to regret. Do read on for more.

Top 5 Hottest Brands From Bottom Up

The phone brands under review are established in the country. They have high market value, great customer satisfaction, high sales, quality, great price, etc. The information was here was based on the statistics available on Statcounter GlobalStats.

5/5
iTel

iTel, a brand of Itel Mobile, a China-based phone manufacturing firm founded in 2007. Itel Mobile is a subsidiary of Transsion Holdings. The brand is gradually gaining popularity in the country because of the cheap and affordable phones they manufacture. iTel ranks among one of the brands with the cheapest phone in the country and the world. The brand carted away with 5.97% of the market share from the preceding, which leaves it at 5th position of known brands in the country.

4/5
Apple

In Nigeria, Apple pushes hard to oust Samsung from its third place. The Apple brand is not just a smartphone brand; it's one of the classiest brands. The American brand sets itself apart from the rest by its top-quality products, and it's a trademark brand all over the world. The company currently holds 9.14% of the market share, which is an increase of 1.04% from last year's figure of 8.1%. The increase in the figures clearly shows that the sales of Apple phones are rising in the country. The rise is not surprising thanks to the hype given to the brand's latest iPhone 13 Pro and iPhone 13 Pro Max. Though Apple phones are expensive, it still appeals to a large percentage of the population.

3/5
Samsung


Holding third place in the market share is Samsung. With its wide range of high-tech smartphones being pushed in the market, Samsung tries its best to move to the top spot. Samsung Galaxy S-Series smartphones are among their most popular models today. Samsung is known for quality and high-end phones. Their phones are not cheap but top quality. In 2021 the company held the 3rd position in terms of market share with about 10.82% share, and as of March 2022, it dropped 0.21% in its market share but still maintained its 2021 third spot.

2/5
Infinix


Infinix, the Hong Kong-based company, came into being in 2013 by the parent company of iTel Mobile, Transsion Holdings. The company is giving Tecno a run for its money as it rose to the second in terms of market share in 2021. It controls 21.01% of the market share, and as of March 2022, it maintained its second position with an increase in market share to 23.45% (a 2.44% rise). The growth of the brand's market share could be due to the signing of TV star Miss Roseline Afije (known as Liquorose) as the brand ambassador of Infinix Hot series phones.

1/5
Tecno


Launched in 2006 in the country, Tecno has become a force to reckon with in the smartphone industry. The Chinese mobile phone company’s target was Nigeria, Africa’s most populous nation. The company gradually became popular when it introduced double sim handsets. Double sim handsets allow users to operate their phones without swapping sim or buying another phone. Therefore the company developed dual sim phones to solve the problem.

As of 2017, the brand held the market share of 14.77%, which placed it second to the unknown brand smartphones. However, over the years, the company has maintained its position as the top leader; last year, it held 27.24% as the market leader, and as of 2022, it still maintained the position with 28.76%, which is an increase of 1.52%. Tecno seems to have taken the market and is not ready to let go. They keep demonstrating their intention of remaining a contender through the many innovative phones they churn out yearly.

Image: Statcounter GlobalStats

Bottomline

Now you have the top five trending smartphone brands to buy in Nigeria this 2022. The brands have different models with varying prices.

Source

#Tech
#Smartphones