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| Image: Brytfmonline |
To prevent age change from under 18 to 18 or above, the
social media and video sharing giant Instagram has developed an age
verification feature to help ascertain the real ages of teens. The feature is
currently undergoing testing in the US. After rolling out the feature, teens
who attempt to edit their age to at least 18 would be asked to ascertain their
age by uploading a photo ID, recording a video selfie or asking a mutual
friend(s) to establish their age.
According to Instagram on Thursday, the measure was
because teens and adults are on the network with varying user experiences. This
Meta subsidiary said further that it was sending video selfies to Yoti, a
London-based company. Yoti uses artificial intelligence to estimate age based
on facial features. The company started in 2014 by developing a free consumer app that put
people’s IDs on their phones. Their apps take privacy to the roof offering users
safety of their personal details.
As of now, the company has well over 11 million app downloads globally. They have now extended to offer business solutions that include identity verification, age estimation etc. The Yoti technology cannot recognize any other identity but age. However, the news is that Meta and Yoti will delete video selfies for age verification once the age is established.
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#Instagram
#Meta
#Social Media
As of now, the company has well over 11 million app downloads globally. They have now extended to offer business solutions that include identity verification, age estimation etc. The Yoti technology cannot recognize any other identity but age. However, the news is that Meta and Yoti will delete video selfies for age verification once the age is established.
In a press release, Meta recognized that understanding
people's ages online was a complex, industry-wide challenge. Therefore, they
promised to collaborate with stakeholders in the industry to set clear
standards for online verification of age. They further said that many people,
such as teens, lack access to forms of ID that make age verification clear and
simple. They, therefore, affirmed that they have to explore innovative methods
to tackle the predicament of verifying users' age when they don't have an ID.
The age verification comes because of the concerns of
parents and lawmakers in the US regarding linking the use of the platform to
mental health issues of young users. Instagram has been criticized in the past because
studies revealed that the mental health of young users is directly connected to
the use of the platform. Hence, the stricter age check was the response of the
company. The social media giant once rolled out Family Center to give parents control over the use of the platform by their wards.
Family Center was launched on March 16, 2022, as parental control
feature set to help tackle the growing challenges around teen safety and mental
health. It is one of the many tools of parental control to help parents guide their kids' activities on the network. Family Center was first rolled out in the US and will be available globally
soon.
In 2019, Instagram started requiring users to provide
their age when registering, and currently, the minimum age requirement to sign
up is 13 years. However, depending on the jurisdiction, the age limit can be
higher. Furthermore, Instagram requires that an account that represents users
below the age of 13 must clearly state in the bio that it is managed to be a
parent or manager. The company also gives room for the user to report accounts
owned by users below 13, and their response will be deleting such accounts.
#Meta
#Social Media
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